Automation rules for ChatGPT Ads: campaigns that manage themselves

The most expensive mistake in performance marketing happens at night and on weekends: a campaign goes off the rails and nobody is watching. ChatGPT Ads is no different. That's exactly what automation rules in Chatvertise are for: define once what should happen — the platform checks daily and acts for you.

How a rule works

Every rule follows the same pattern: when a metric crosses a threshold over a time window, an action runs. Concretely: “If CPA over the last 3 days is greater than €15, pause the campaign.”

• Metrics: spend, clicks, impressions, conversions, CTR, CPC, CPA
• Windows: 1, 3, 7, 14 or 30 days
• Actions: pause or activate the campaign
• Scope: one specific campaign or all campaigns in the account

Three rules to start with

• The CPA brake: “CPA (3 days) > target CPA × 1.5 → pause.” Catches campaigns whose conversions collapse before they eat the monthly budget.
• The spend cap: “Spend (1 day) > daily limit → pause.” A safety net under your budget — especially for new campaigns.
• The CTR guard: “CTR (7 days) < 0.5% → pause.” Ads nobody clicks cost visibility and feed the auction bad signals.

Why there's no ping-pong

Rules are evaluated once a day after the data sync, and an action only runs when it actually changes the status: a pause rule won't fire again while the campaign stays paused. Every executed action lands in the log and — if you want — as an email report in your inbox.

Who is this for?

Automation rules are part of the Pro and Agency plans. They pay off most from around five campaigns running in parallel — where daily manual checks become unrealistic. Create your first rule under “Automation” in the dashboard; it's evaluated from the next daily run.