How to advertise in ChatGPT: a beginner's guide

Since 2026, ChatGPT shows ads inside its answers. Around 700 million people ask ChatGPT something every week — your brand can be part of the answer. This guide shows how to set up your first campaign.

What are ChatGPT ads?

Ads appear in context within the conversation — as a chat card or as a product ad from your catalog. They are served through the official OpenAI Advertiser API, and you pay per click, impression or conversion.

What you need

• An approved OpenAI Ads account (currently primarily US, beta)
• A landing URL or a product catalog
• A budget and a clear goal (clicks, conversions)

Step by step

• Connect your ads account in Chatvertise (the API key is stored encrypted)
• Create a campaign: budget, schedule, bidding type
• Add an ad group with targeting (country/region) and bids
• Write your ad — or have the AI copilot generate it
• Check the live preview of how the ad looks in ChatGPT
• Activate and review the daily numbers

Tips to get started

• Test several ad variants and give the winners more budget
• Set up conversion tracking early
• Start with tight geo targeting, then expand

With Chatvertise you do all of this in one place — including a Shopify import that turns your products into campaigns automatically. Start free and launch your first ad in minutes.